Plain language
Also known as: Plain writing
Plain language means writing so your reader understands it the first time — short sentences, everyday words, and no unnecessary jargon.
In plain terms
It isn't "dumbing down" — it's respecting the reader's time. You lead with the point, use common words over fancy ones, keep sentences short, and explain any term you can't avoid. It helps people with cognitive disabilities, non-native speakers, and honestly everyone who's busy.
Why it matters
Clear writing is part of WCAG (3.1) and a huge, cheap accessibility win. It also happens to be exactly what search engines and AI answer engines reward — clear, direct content gets quoted.
Replacing "Utilise the aforementioned functionality" with "Use this feature" helps every reader and loses nothing.
Related terms
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